The image, which is shown above, that I will be analyzing for my reverse engineer post, is an ad from Colgate which is promoting their Advanced Colgate toothpaste. I originally found this ad on google images, but the ad is originally found on
https://www.scoopwhoop.com/humor/stupid-indian-ads-2/#.m6pjr90lj , in which the author talks about different cliches in certain ads.

Contrast

There are a couple different examples of contrast used in this ad. As you can see, the Colgate toothpaste is put in front of a red background which makes your eyes naturally wanting to look at it because of the different colors that the tube of toothpaste has to offer. Another element of contrast is evident in the text because the word “Recommended” is a tan color compared to the other words which are white.

Proximity

As for the element of proximity with this ad, one can notice that everything in this ad is close together, thus creating a lot of blank space on the outside of this image. One’s eyes don’t feel like they have to wonder around the whole picture, because it is already easy to see without searching for content.

Repetition

The most obvious form of repetition in this ad is the way the author placed the text. If you look really closely, you will be able to notice that the words “Recommended” and “By Dental”are slightly bigger than the words “Toothpaste” and “Professionals”. If a person isn’t looking hard enough, then all of the words look like they are the same font and size.

Alignment

This ad is very interesting in its use of alignment because in order to understand the ad, your eyes have to look at the giant #1 before you can read what’s underneath it. You can see that the words underneath are all aligned left so that the tube of toothpaste and the #1 are taking most of the space on the ad.

Color

Colgate does very well with keeping their ads easy to remember and using a simple design so that their audience can always recognize them. They usually use a red background to their ads, because on their tubes of toothpaste, a red background is used behind the word “Colgate”. The white and tan text makes it very easy for someone to read and the background makes the toothpaste even more noticeable and appealing to the eye.

Colgate is a company that always makes their ads proficient and simple for their audience. They aren’t very flashy, but they don’t need to be in order for people to recognize their brand. The analysis can be studied very clearly and you can tell that they put a lot of thought into making their brand stand out. By using all of the elements mentioned above, they have created a great advertisement!