Google Analytics

Botta bing botta boom. We have less than one week until this semester is over!!! I can’t believe how fast this semester has gone by! It seems like yesterday I was introducing myself to the class for the very first time. So many things have happened since then, and I have learned so many different things about creating an online business that I will be using for the rest of my life… This week was like icing on the cake for me, because I was able to dive deep into Google Analytics to see what all it has to offer my business. I know that earlier in the semester, we learned about some aspects of it, but this week we learned even more about it and the information that it can give us. I fully believe that if a business knows how to use Google Analytics, then they will know how to make their operations more efficient in the long run!

Social Media for SEO

Holy moly Batman, this semester is almost over! Where has the time even gone? Over the past few weeks I have created my website, created my ad words campaign, set up my google analytics, learned about search engine optimization, learned about quality scores, and many more things. This week we learned a ton about why social media is important to advertising and some of the ways we could use our social media platforms to sell our products and services. Social media platforms are awesome to advertise on, because so many people use the internet to buy things in this day and age! We learned that any person or business can advertise on Facebook, Instagram, LinkedIn, Youtube, Pinterest, Twitter, and just about any other social media platform. Whether a person or business uses facebook ads, instagram ads, influencers, etc., the internet will always be one of the best ways to get the word out on your business in order to sell your various products.

The Proclamation

Well folks, this is it! This is officially the last blog post that I will be writing for my Family Proclamation Project. I have learned so much about the Family Proclamation and I now feel better prepared to go out into the world and teach others the importance of the family. Let me just say how much of an honor it has been to write these blog posts. Now that I think of it, I have never included the Family Proclamation in one of my posts before, so allow me to do that now so that those who haven’t seen it can have a chance to read it! Here it is:

“WE, THE FIRST PRESIDENCY and the Council of the Twelve Apostles of The Church of Jesus Christ of Latter-day Saints, solemnly proclaim that marriage between a man and a woman is ordained of God and that the family is central to the Creator’s plan for the eternal destiny of His children.

ALL HUMAN BEINGS—male and female—are created in the image of God. Each is a beloved spirit son or daughter of heavenly parents, and, as such, each has a divine nature and destiny. Gender is an essential characteristic of individual premortal, mortal, and eternal identity and purpose.

IN THE PREMORTAL REALM, spirit sons and daughters knew and worshipped God as their Eternal Father and accepted His plan by which His children could obtain a physical body and gain earthly experience to progress toward perfection and ultimately realize their divine destiny as heirs of eternal life. The divine plan of happiness enables family relationships to be perpetuated beyond the grave. Sacred ordinances and covenants available in holy temples make it possible for individuals to return to the presence of God and for families to be united eternally.

THE FIRST COMMANDMENT that God gave to Adam and Eve pertained to their potential for parenthood as husband and wife. We declare that God’s commandment for His children to multiply and replenish the earth remains in force. We further declare that God has commanded that the sacred powers of procreation are to be employed only between man and woman, lawfully wedded as husband and wife.

WE DECLARE the means by which mortal life is created to be divinely appointed. We affirm the sanctity of life and of its importance in God’s eternal plan.

HUSBAND AND WIFE have a solemn responsibility to love and care for each other and for their children. “Children are an heritage of the Lord” (Psalm 127:3). Parents have a sacred duty to rear their children in love and righteousness, to provide for their physical and spiritual needs, and to teach them to love and serve one another, observe the commandments of God, and be law-abiding citizens wherever they live. Husbands and wives—mothers and fathers—will be held accountable before God for the discharge of these obligations.

THE FAMILY is ordained of God. Marriage between man and woman is essential to His eternal plan. Children are entitled to birth within the bonds of matrimony, and to be reared by a father and a mother who honor marital vows with complete fidelity. Happiness in family life is most likely to be achieved when founded upon the teachings of the Lord Jesus Christ. Successful marriages and families are established and maintained on principles of faith, prayer, repentance, forgiveness, respect, love, compassion, work, and wholesome recreational activities. By divine design, fathers are to preside over their families in love and righteousness and are responsible to provide the necessities of life and protection for their families. Mothers are primarily responsible for the nurture of their children. In these sacred responsibilities, fathers and mothers are obligated to help one another as equal partners. Disability, death, or other circumstances may necessitate individual adaptation. Extended families should lend support when needed.

WE WARN that individuals who violate covenants of chastity, who abuse spouse or offspring, or who fail to fulfill family responsibilities will one day stand accountable before God. Further, we warn that the disintegration of the family will bring upon individuals, communities, and nations the calamities foretold by ancient and modern prophets.

WE CALL UPON responsible citizens and officers of government everywhere to promote those measures designed to maintain and strengthen the family as the fundamental unit of society.

This proclamation was read by President Gordon B. Hinckley as part of his message at the General Relief Society Meeting held September 23, 1995, in Salt Lake City, Utah.

I would invite all of you to read this proclamation often and study the things that are in it so that you all may be inspired to come closer to God through your families. I’m so grateful that God has given me a family who loves and cares for me. I’m grateful that I have a wife who always wants me to do my best and who will always have my back no matter what. I’m grateful for the gospel of Jesus Christ for showing me the way to true happiness. I know that as we all strive to become more like Him, we will realize that there is no other way that we can be eternally happy. I love you all! Thanks for taking this family journey with me.

Wholesome Family Recreation: Building Strong Families

Let’s all be completely honest and real with each other for a moment today. I’m going to say something that may be a little shock for you all to hear right now, but it needs to be said…..Okay, here it is…….Wholesome Family Recreation is awesome!!! It’s crazy for me to think that the things that we do with our families really does matter to God in His eternal plan for us! In The Family: A Proclamation to the World, we learn ” Happiness in family life is most likely to be achieved when founded upon the teachings of the Lord Jesus Christ. Successful marriages and families are established and maintained on principles of faith, prayer, repentance, forgiveness, respect, love, compassion, work, and wholesome recreational activities.”

So why does the Lord care so much that we make time for wholesome recreational activities with our families? I think that He understands that when we all make the time to make these special memories together, we grow to love our families more and this in turn helps us understand the gospel more. God wants our marriages and families to be successful and happy.

Just think about it for a second, how else would we become close with our loved ones? How else would we all be able to see and understand each other’s personalities and traits? How else would someone else be interested enough in us to want to get married for eternity? I certainly wouldn’t want to be married to someone who doesn’t like to have fun! It’s a good thing that I’m married to a woman who does like to make life a party. I hope that when the time comes, I will be able to make lasting memories with my future kids so that they know how much I love them and care about their happiness. I know that God loves us because He has given us the marvelous opportunity to have our own families to make memories with and to whom we can show our love.

Repentance and Forgiveness in Family Life

What’s up my party people!! Okay, so here’s a mental quiz for you all: Do you remember the last time that your spouse made you super mad? Have you forgiven them for it or do you plan to hold it over their head for the rest of eternity? Regardless of whether or not you still hold a grudge over your spouse for something they did two years ago, it’s time to get better at forgiving!

There’s no doubt that somewhere down the line in marriage, you and your spouse will frustrate each other over something. Whether or not it’s a big deal, it’s going to happen at some point. It will be up to you to decide how long you will want to stay mad over that thing. Friends, here’s a pro tip for you all: The more time you want to stay angry at something, the less happy you and your spouse will be in the marriage. It’s as simple as that! I’ve said this before in my past blog posts, but the couples who are the best at forgiving and then forgetting, are generally the ones who have the happiest marriage because they aren’t angry at each other all the time!

Dear friends, get really good at repenting and forgiving, because Heavenly Father told us that this is the only way that we can get back to heaven. Once we do these things, we will get that happy feeling in our hearts to where we know we are doing what Heavenly Father wants us to do. As you all go about your lives remember to study and learn all you can about these two topics, because they can make you even more happy than you are now!

Ad Campaign Reverse Engineer

https://www.google.com/url?sa=i&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwipiPObqZTjAhWGMd8KHZ1gCL4QjRx6BAgBEAU&url=%2Furl%3Fsa%3Di%26source%3Dimages%26cd%3D%26ved%3D2ahUKEwipiPObqZTjAhWGMd8KHZ1gCL4QjRx6BAgBEAU%26url%3Dhttps%253A%252F%252Fwww.avpcbarbadas.com%252Fpuma-ad-TT31739.html%26psig%3DAOvVaw1RDmOyL5xc3hLWvDj0wf_1%26ust%3D1562091160880061&psig=AOvVaw1RDmOyL5xc3hLWvDj0wf_1&ust=1562091160880061
https://www.google.com/imgres?imgurl=https%3A%2F%2Fimages.pexels.com%2Fphotos%2F2062342%2Fpexels-photo-2062342.jpeg%3Fcs%3Dsrgb%26dl%3Dadult-band-casual-2062342.jpg%26fm%3Djpg&imgrefurl=https%3A%2F%2Fwww.pexels.com%2Fphoto%2Fman-standing-near-red-wall-2062342%2F&docid=a2UfoNdxY8DBdM&tbnid=igUNyqogVip6xM%3A&vet=10ahUKEwjiwqjttZTjAhUrWN8KHeadDYMQMwixAigTMBM..i&w=6240&h=4160&bih=789&biw=1600&q=puma%20shirt&ved=0ahUKEwjiwqjttZTjAhUrWN8KHeadDYMQMwixAigTMBM&iact=mrc&uact=8

Introduction

For this assignment, we will be using the ads that we had from this last assignment. I have chosen to do my ad over Puma. The first picture you can see a woman jumping with her puma gear on. I got this image from Google Images under the section where the pictures are labeled as available for reuse. This way, it won’t be illegal for me to use it, which is great! The first picture was labeled at “Puma Ad” and the second picture was labeled as “Man in front of a red wall” The second photo was also found under that same section so that it would be okay for me to use it. I notice that the resolution doesn’t look great on the second picture just because I expanded it. You can find the link for both images above. Designer information wan’t given for either photo.

Design and Color

The color on these ads are very simple as you can see. The only colors are white, gray, and black. These images contrast one another very well due to the color scheme. If you look at how the yellow circles compare to the blue circles, you will notice that the colors are total opposites and they blend well together. The red circles are showing the gray background which blends the white portions and the black portions well.

As one can see, I did my best to align these two images so that someone could tell that they were both made by puma. The “ForeverFaster Puma” phrase is in the bottom right of the first image, and in the second image it is in the top right just because it looked better there. I also tried my best with the repetition as well, because I tried to make the colors contrast together on the second photo, like the designer did with the first photo.

As for the proximity of the two photos, you can tell that the Puma phrase and logo are fairly close to the person in the picture, but they aren’t too close to where it is distracting the viewer from the message they are trying to make.

Typography

The typography is very interesting in these two ads. It starts as a serif with the first word, then with the second word it looks like that same font is just bolded, and then with the third word it goes to a sans serif Puma logo. It’s like Puma wanted to get a little more extreme with every word that they put on their ads. I think it’s pretty smart though, because it really sticks out to the viewer’s eye.

Conclusion

I really enjoyed these two assignments that we were able to do this week. As you can see, I’m terrible at Photoshop right now, but I’d like to think that I’m learning more and more every week about it! These two ads work together because they both follow the same pattern and theme. All of their colors are the same, and they both feature people who have Puma gear on. They both want to relay the message that with Puma you can be faster at whatever you do, and that is why they go well together!

Search Engine Optimization

What’s up all of my week 11 homies?!? Shout out to all of you guys for keeping up with my blog for this long! Okay, I don’t really know if anyone is reading this or not, but if you are, then you’re a good friend.

This week we focused a lot of how to optimize our search engines and also our landing pages. I feel like if you are running an online business or if you want to run an online business, then these tips will be useful for you. I only have a few of basic tips for you all, but they will be helpful, so listen closely! The first thing that you all have to understand, is that WORDS MATTER! Your keywords, the words in your title, the words in your links, and even the words on your website. Make sure that the words that you are using all have something to do with the words on your website, because your search engine (Google, Bing, etc.) will look at everything you do and give you a score based on how well you are using your words and how well your ads will do. Make sure to be very careful when choosing your words, because they can either make or break you!

ROI & Optimizing Ad Performance

WELCOME TO WEEK TEN!!!! I can’t believe that we have made it this far in the web business creation class! It’s weird to think that we have only four more weeks after this and then we are done-zo! This week was really enjoyable for me, because I finally had the chance to enable my google ads to be sent out all over the internet! Brother Scott told us that $3 a day way pretty normal for students, so we will see how that goes! I have no idea how far $3 a day will take me, but I guess i’ll be finding that out here pretty soon! Another thing that I did this week, was I added a lot of keywords to my campaign. I added more words that have to do with my stainless steel straws and cups that I will be selling online. I think that I have a pretty solid set up so far, and I’m really excited to see what will happen with this campaign in the next couple of weeks!

Faith in Family Life

I believe that there are lots of ways to look at faith within a marriage and family life, in general. The wonderful thing about faith is that it can help you in whatever situation you may find yourself in. Before we get into our discussion for today, ask yourself: Why is faith so important for our family life? What can it do for me?

As I was looking up definitions for faith, I found what I was looking for on http://www.churchofjesuschrist.org. Their definition of faith is as follows: “Faith is confidence in something or someone. As most often used in the scriptures, faith is confidence and trust in Jesus Christ that lead a person to obey Him. Faith must be centered in Jesus Christ in order for it to lead a person to salvation. Latter-day Saints also have faith in God the Father, the Holy Ghost, priesthood power, and other important aspects of the restored gospel… Faith includes a hope for things which are not seen, but which are true. Faith is kindled by hearing the gospel taught by authorized administrators sent by God (Rom. 10:14–17). Miracles do not produce faith, but strong faith is developed by obedience to the gospel of Jesus Christ. In other words, faith comes by righteousness…. True faith brings miracles, visions, dreams, healings, and all the gifts of God that He gives to His Saints. By faith one obtains a remission of sins and eventually is able to dwell in God’s presence. A lack of faith leads one to despair, which comes because of iniquity.”

In the Doctrine and Covenants in section 68 verse 25, the Lord commands all parents to teach their children to have faith. In order for parents to teach their children how to have faith, they need to develop a pattern of faith themselves! If a child sees that his parents pray for God’s blessings every night, and if he sees his parents positive attitude through trials, then that child will begin to understand that through faith, all things will work out for the best. Faith is a way by which we receive all of the blessings in our lives. Our faith to the commandments show Heavenly Father that we love Him and that we trust Him to take care of us in our day to day lives.

As you go through your week, think about how you can practice more faith in your life. Talk with your family about how you all will begin to exercise more faith in Jesus Christ. As you do so, you will find that you will all grow closer to Him and all of life’s greatest questions will start to be given to you.

Should I Keep Trying to Work It Out?

Today I’m going to talk about how to deal with trials and different issues that a couple faces during married life. I wish that I could tell all of you youngsters that marriage is always sunshine and rainbows, and there’s a love fairy that sprinkles you both with happy dust every night so that you both won’t ever get into an argument for as long as you live, but that wouldn’t be true. Sure, there are some couples that are good about hardly ever arguing about something, but believe me when I say that something will come up sooner or later that you both will argue about…. Before we get started with anything, let me say that there is a difference between arguing and actually fighting.

There’s no doubt in my mind that all couples will argue about something in their married lives. Fighting is where both partners will scream at each other and when one person has had enough, they will stomp off into the bedroom and them slam the door. If a married couple ARGUES, it doesn’t mean that they are mad at each other. It just means that they disagree on something, which is totally fine, because no two people are exactly alike. We all have our opinions about things, and our opinions will be different from our spouse’s opinions sometimes. Not all married couples have to fight when they argue about something. I think that the couples who know how to handle an argument so that it never leads to fighting, are the real MVPs. If you and your spouse do have a relationship where it is hard not to fight sometimes, the best advice that I can give to you is to get really good at saying sorry and make goals with each other so that an argument won’t ever turn into you both yelling at each other, because that won’t be fun for either of you.

I wish I could say that my wife and I have never fought with each other, but that isn’t the case. I grew up in a family where I never saw my parents fight at all, but my wife grew up watching her parents fight all the time. Needless to say, I had a goal to never fight with my wife about anything when we first got married, but that goal didn’t last long. At first, I was scared for my marriage, because my wife and I fought about the dumbest things! I thought that she hated me because she didn’t know how to handle an argument without getting defensive and start yelling at me. It got to a point where I got so fed up with all of our dumb arguments, so I sat her down and we had a talk about how we would become better. We both loved each other so much, but sometimes it was hard to say the things that we wanted to say. Once we made goals to handle things in a more civilized way, things slowly started getting better. Not to say that we were completely perfect after we made our goals, but over time things did get a lot better. Now we are at a point in our relationship where we tell each other what is on our minds (without blowing up or making a big scene) and we try to fix the problem at hand.

Dear friends, don’t get discouraged if you and your spouse fight more than you think you should. Married life is a big adjustment! If you don’t want to fight with your spouse, it’s going to take a lot of hard work from the both of you. Both of you are going to have to learn how to be more humble and selfless towards each other. Start right now and make a goal to handle problems in a way that won’t make a situation worse. Make the decision to always make the situation better with everything that you do and say to your spouse. Marriage is one of the greatest blessings in our lives and we should never take it for granted. Remember to treat your spouse the way you did when you were both falling in love for the first time!